She graduated from bachelors, masters, and doctorate programs at the Faculty of Organizational Sciences of the University of Belgrade. She defended her doctorate thesis on the topic ‘The strategic role of marketing and public relations in improving governance and developing electronic services’ in 2010.

She is engaged as a part-time lecturer with the Faculty of Organizational Sciences, where she started working in 2001. She has worked as the director of business development with Hauska & Partner International Communications, and as a manager for public relations with MPC Properties & Merrill Lynch.

Her fields of interest are brand management, communications and relations marketing, areas in which she has a great number of accomplished projects, lectures, and publications.